With the evolution of the web, digital design trends and techniques also continue to evolve. Last year saw a major shift in interface design that further enhanced user experience possibilities. From flat to parallax design, 2013 saw digital experiences come to life in a whole new way, and 2014 is set to up the ante yet again.
Web design trends
Web design plays an important role in creating a positive online experience. Having a design that enhances user experience and provides an intuitive navigation will improve your results, which are generally to get a visitor to take a certain action. Below are the web design trends that will rule 2014.
Single page design
Single page websites will continue to grow in popularity throughout 2014. With mobile web consumption hitting all-time highs, single page web experiences help bridge the gap between fixed width and responsive design, eliminating the need to navigate between pages.
But be ware, if your looking to drive maximum SEO results through your website, a single page approach may not be your best option.
Responsive website design
In a quest to provide the “ultimate” user experience, responsive design reigns king. A well designed (and built) responsive user experience allows your company’s digital brand to be presented consistently and seamlessly, not just on your desktop computer, but any device.
Flat web design
Flat web design refocuses the attention on your content, messaging and calls-to-action. Do away with unnecessary decorations, shadows, overpowering textures, heavy gradients, and three-dimensional effects that only distract the attention of your audience. Instead, bring simplicity to your website using a cleaner and clearer flat web design.
Flat interface design enhances the user experience and lets your web pages load quickly. It helps to create negative space, reducing clutter so your message, service and/or products can breathe. If you want to say more with less, flat web design is your answer.
Parallax scrolling can bring your website to life. Through the use of independent layers, parallax design provides depth and animation to help engage visitors and create an immersive user experience.
Although not the best option when going responsive or focused on SEO, parallax is ideal when looking to tell a visual story in a unique way.
Say goodbye to Georgia, Helvetica, Times New Roman and Arial. To make an impact, you need to employ fonts that are readable, attention grabbing and easy on the eyes. Using higher quality fonts will also enhance user experience and improve visibility for users of tablets and smartphones.